We believe B2B sponsorship buying should work like a market.
Marketers chase sponsorships one event at a time. Organizers chase budgets one sponsor at a time. IRL Desk connects both sides through structured demand, event inventory and intelligent matching.
- ICP
- Target accounts
- Budget
- Audiences
- Sponsorships
- Pricing
One market. Better decisions for both sides.
AI-native. Human-led. Built like a marketplace.
Technology handles repetitive work. Experienced people apply judgment. The marketplace connects active demand with qualified inventory.
Automate the repetitive work.
- Discover
- Extract
- Normalize
- Score
- Compare
Apply experience where it matters.
- Strategy
- Context
- Relationships
- Negotiation
- Recommendations
Connect budgets with inventory.
- Buyer briefs
- Event inventory
- RFPs
- Proposals
- Transactions
AI creates leverage.Humans create trust.The marketplace creates liquidity.
Make real-world B2B marketing easier to buy.
We’re building the intelligence and transaction layer for real-world B2B marketing — helping marketers put budget where buyers gather and helping organizers connect valuable audiences with qualified demand.
Spend against buyer relevance.
Reduce research, sourcing and negotiation.
Connect active budgets with qualified inventory.
Built from two decades inside the event market.
Ryan Colby has spent 20+ years building, monetizing and selling B2B events, sponsorship programs and commercial platforms. IRL Desk grew from seeing the same problem repeatedly from both sides of the market.
“Marketers have budgets. Organizers have audiences. The infrastructure connecting the two is still largely manual. That’s what we’re building IRL Desk to change.”